Our expertise is behavioral change. As a leader in social marketing for three decades, we've learned that it's what people do that counts, not just what they know or what they think. In the FHI 360 Center for Social Marketing and Behavior Change, we fuse the best strategies of commercial marketing with behavioral science, psychology, anthropology, and sociology to achieve the results our clients seek, ones rarely tied to tangible products. And, faced with tight budgets and worthy goals, we work smarter, move creatively and more efficiently, to pave the way for action.

From formative research to training and technical assistance, from advocacy to strategic communications and partnerships — CSMBC designs, launches and executes social marketing campaigns that help our clients Do Better at Doing Goodsm.